TC Ramp Up

Vision:  An effective vision statement should:

  • Define (an organization’s) optimal future state (5, 10 or more years from now)
  • Be inspirational
  • Be succinct (less than 20 words) – easy to remember and repeat

Keeping in mind the vision requirements and preferred words/phrases, participants were asked to brainstorm possible vision statements.  The following were suggested but most/all were developed in advance of the meeting so they don’t necessarily include the key words:

  • The TC envisages Canadian households’ sustainable well-being continuing in perpetuity.
  • To help grow a food-secure, sustainable West Ottawa for future generations.
  • A West Ottawa where everyone has the knowledge, skills and opportunity to eat locally and live sustainably.

Mission:  An effective mission statement should:

  • Defines present state or purpose of organization
  • Clearly say:
    • What the organization does
    • Who it does it for
    • How it does what it does
  • Be succinct (less than 20 words) – easy to remember and repeat

Keeping in mind the vision requirements and preferred words/phrases, participants were asked to brainstorm possible vision statements.  The following were suggested:

  • The TC, working with residents in the Torbolton Township community, develops and mentors household ways-of-life upgrades that will deliver sustainable well-being in the face of the expected adverse social, economic and environmental impacts.
  • Empowering communities to take responsibility for their future, one step at a time.

Post-meeting suggestions from VW:

  • To share ideas, knowledge and skills that will empower West Ottawa residents to build community food security and resilience.
  • To act as a catalyst and mentor for solutions that promote local food production and sustainable living.

Tagline: An effective organizational tagline should:

  • work with the organization’s name and logo
  • avoid buzzwords
  • be 5 words or less

The meeting concluded before any taglines were proposed, but VW offers a couple of suggestions to consider:

  • The Torbolton Centre

Growing skills for a sustainable future

  • The Torbolton Centre

Resilience. Food security. Community.

  • The Torbolton Centre

Solutions for a sustainable future

Business Plan Template: In the works