Vision: An effective vision statement should:
- Define (an organization’s) optimal future state (5, 10 or more years from now)
- Be inspirational
- Be succinct (less than 20 words) – easy to remember and repeat
Keeping in mind the vision requirements and preferred words/phrases, participants were asked to brainstorm possible vision statements. The following were suggested but most/all were developed in advance of the meeting so they don’t necessarily include the key words:
- The TC envisages Canadian households’ sustainable well-being continuing in perpetuity.
- To help grow a food-secure, sustainable West Ottawa for future generations.
- A West Ottawa where everyone has the knowledge, skills and opportunity to eat locally and live sustainably.
Mission: An effective mission statement should:
- Defines present state or purpose of organization
- Clearly say:
- What the organization does
- Who it does it for
- How it does what it does
- Be succinct (less than 20 words) – easy to remember and repeat
Keeping in mind the vision requirements and preferred words/phrases, participants were asked to brainstorm possible vision statements. The following were suggested:
- The TC, working with residents in the Torbolton Township community, develops and mentors household ways-of-life upgrades that will deliver sustainable well-being in the face of the expected adverse social, economic and environmental impacts.
- Empowering communities to take responsibility for their future, one step at a time.
Post-meeting suggestions from VW:
- To share ideas, knowledge and skills that will empower West Ottawa residents to build community food security and resilience.
- To act as a catalyst and mentor for solutions that promote local food production and sustainable living.
Tagline: An effective organizational tagline should:
- work with the organization’s name and logo
- avoid buzzwords
- be 5 words or less
The meeting concluded before any taglines were proposed, but VW offers a couple of suggestions to consider:
- The Torbolton Centre
Growing skills for a sustainable future
- The Torbolton Centre
Resilience. Food security. Community.
- The Torbolton Centre
Solutions for a sustainable future
Business Plan Template: In the works